The Norwegian Seafood Council (NSC) has launched a 72-million-baht marketing campaign to promote Norwegian salmon, fjord trout, and Norwegian saba in Thai cuisine, with a goal of increasing sales volume by 20 per cent by 2023.

With export of fresh Norwegian salmon to Thailand exceeding 10,000 tonnes for the first time in 2018 and Norwegian seafood totaling 29,000 tonnes valued at Bt4.8 billion, an increase of 10 per cent from last year, Thailand has become the focal point of the Norwegian seafood industry’s market investments in Southeast Asia.